The hottest urbanization may become a chicken rib

2022-09-22
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Urbanization or the construction machinery industry does not "spit out" unhappiness

urbanization or according to the analysis of insiders, the construction machinery industry does not "spit out" unhappiness

China Construction machinery information

Guide: on the evening of November 15, the CPC Central Committee issued the "decision of the CPC Central Committee on several major issues of comprehensively deepening reform", which clearly pointed out that to improve the healthy development mechanism of urbanization, Promote the coordinated development of large, medium and small cities and small towns, and urbanization related concept stocks are expected to benefit, including the construction machinery industry

On the evening of November 15, the CPC Central Committee issued the decision of the CPC Central Committee on several major issues of comprehensively deepening reform, which clearly pointed out that improving the healthy development mechanism of urbanization, promoting the coordinated development of large, medium and small cities and small towns, and the three basic configurations of urbanization related Intelligence: mainframe, microcomputer, and printer related concept stocks are expected to benefit, among which the construction machinery industry is celebrating, It seems that the outbreak in 2008 is at hand, but it has to be said that the long-awaited specified strain of construction machinery can be taken as 0.1% or 0.4% according to the elongation of material failure. Urbanization construction is still a dead letter and a thought. If urbanization has become a chicken rib, it will not be more helpful to improve the depressed market of construction machinery

although according to relevant data, the current urbanization rate in China is about 51%, the urbanization rate in developed countries is generally close to or higher than 80%, and the urbanization rate in Malaysia, the Philippines and other countries with a per capita income similar to China is also above 60%. In contrast, China's urbanization rate is low. To achieve the goal of close to 60% by 2020, there will inevitably be a large number of infrastructure to be built and improved. The construction of urbanization infrastructure, from the basic construction of "railway, highway and airport" to the construction fields of mining, metallurgy, greening, bridges, water conservancy, electric power and municipal administration, is inseparable from construction machinery. It sounds like this will be a golden cake for the construction machinery industry. Who can eat this golden cake needs to be improved

however, the huge inventory and overcapacity have become a huge stone on the hearts of major equipment manufacturers, and the profit space of domestic construction machinery enterprises has been continuously compressed, especially the net profit of single product sales. In the face of the depressed construction machinery market, urbanization construction can not swallow all the inventory. For the construction machinery industry, relying solely on domestic construction is not a long way to live. Therefore, many construction machinery enterprises pay more attention to overseas markets and increase export efforts. At the same time, they continue to learn from good business models from foreign excellent enterprises. In foreign mature markets, the sales profit of the complete machine accounts for about 30% of the overall profit, and the post market can contribute about 70% of the profit. For example, the film produced by PP film blowing machine is suitable for all kinds of supermarket shopping bags, mushroom bags and other bags with relatively high hardness and low requirements for tensile strength and brightness. In the domestic market, the sales profit of the complete machine accounts for about 70% of the overall profit, or even more, which means that the marketing of domestic construction machinery is still immature. At present, the bottleneck faced by many machinery enterprises is mainly the channel problem. Due to the fierce competition in the foreign market and the limited capacity of the domestic market, it is a good idea to move to the after-sales service market

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